Jesse Singal

After Nintendo terminated a marketing employee, he wrote a somewhat aggressive article criticizing the termination. The article, part of a media blitz that incited a strong social media response, claimed that the terminated employee was being harassed, and implied Nintendo had fired her rather than defending her—with an article much tamer than the rest of the media blitz and at least attempting to find sources for its accusations. Aside from misrepresenting the issue with a clearly biased position, the article didn’t originally note that Nintendo had fired the already-controversial employee for moonlighting a second job, which happened to be overwhelmingly at odds with Nintendo’s kid-friendly image. The article was updated, a little less incompletely than others in the media blitz, with Singal still not providing the full story but at least justifying his still-biased position with further research.

Portrayed in the People of GamerGate series.